Delivery by San Churro
San Churro partnered with Hypetap to generate awareness around their new Delivery by San Churro product, and entice customers to order directly to their home.
Eleven influencers were selected for their audience compatibility, location and fun, vibrant content. 69 content pieces were distributed strategically across Instagram in feed and story posts, generating a cumulative reach of 745,225 people.
Learn how we generated awareness of Delivery by San Churro and pushed the audience down the funnel
The brief
There’s nothing worse than craving a sweet treat from your favourite restaurant and not being able to because of COVID-19. San Churro heard their customers and launched Delivery by San Churro. We were tasked with matching the delivery product with influencers who were able to showcase the speed and ease of eating their favourite San Churro treats at home, even whilst being locked-down.
The influencers and creators
Total involved
Eleven influencers participated
Primary Channel
Key campaign goals
Awareness
Promote the new Delivery by San Churro product, and generate mass reach.
Drive sales
Entice customers to order directly and enjoy food from the comfort of their own homes.
App downloads
Entice customers to download the San Churro loyalty app and enjoy discounts on their favourite treats
The outcomes
1,017,638
Impressions
745,255
Reach
7,889
Click throughs
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