Tripadvisor X Ford 2025 Explorer
Unveil the Future of Family Adventures with the Ford 2025 Explorer.
Two leading Latina Momfluencers showcased how the 2025 Ford Explorer's seamlessly integrated into their lifestyles, creating high-production content to be repurposed across both brands owned channels.
Discover how we kept this major family purchase top-of-mind, ready to ignite consideration when upgrade time arrives.
The brief
Ford and Tripadvisor challenged us to launch the 2025 Explorer in the US market, driving consideration and test drives while creating high-quality, social-first content. Our solution involved showcasing new adventures found on Tripadvisor, aligning with the Explorer’s adventurous spirit and highlighting its features as the perfect vehicle for family adventures.
The Influencers and Creators
Number of influencers
Two influencers participated in the full campaign.
Number of channels
Content was posted on TikTok, Instagram and YouTube.
Key campaign goals
Launch
Launch the Ford 2025 Explorer within the US market.
Consideration
Encourage consideration, driving consumers to test drive the Ford 2025 Explorer.
Generate quality content
Create a suite of high-quality, social-first content for Ford and Tripadvisor’s re-use.
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