UnBEANlievable Flavoured Beanz
Unique flavour combinations and a strategic influencer approach launched the new Heinz Flavoured Beanz.
7 influencers were selected for their ability to create engaging viral content. Throughout the campaign, the 7 content pieces amassed a cumulative reach of over 5 million people and generated 147 thousand link clicks.
Learn how we engaged influencers with the intention of going viral.
The brief
Challenged with launching the new unique Heinz Beans flavours, we engaged influencers to create mouth-watering recipes that used unexpected flavour combinations all with the intention of going viral.
The Influencers and Creators
Number of influencers
7 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok.
Key campaign goals
Awareness
Raise awareness for the new Heinz Beanz flavour range through viral recipes.
Engagement
Build engagement with the NPD with unique recipe inspiration which has the potential to go viral.
Consideration
Inspire viewer recipe recreation and consumer consideration for the new product range.
The outcomes
57,795
Total engagements
6,996,302
Total impressions
5,125,874
Cumulative reach
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