Optic White Pro Series 2023
Bringing bright smiles to a diversified audience.
20 influencers generated 87 content pieces to generate awareness of Optic White’s game-changing at-home whitening innovation, overcoming scepticism of the category and product. A deep sentiment analysis proved influencer cut through and a change in product perception.
Learn how we enlisted diverse talent to increase awareness of the new flexlight.
The brief
In a saturated market, Hypetap leveraged influencers’ own personal brand to increase awareness for the new FlexLight, whilst driving expertise and beauty imagery of the Optic White master brand.
The Influencers and Creators
Number of influencers
20 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Drive awareness of Optic White’s game-changing at-home whitening innovation.
Consideration
Drive consideration of FlexLight by overcoming performance scepticism.
Positioning
Position Optic White as an expert in beauty and personal care.
The outcomes
38,445
Total engagements
1,302,734
Total impressions
1,173,315
Cumulative reach
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