Weet-Bix Gluten Free 2023
Making breakfast great again for gluten reducers and avoiders alike.
10 creators generated 51 pieces of content with wide appeal, driving a huge 3.92m total impressions.
Learn how we achieved the highest outcomes of any Sanitarium campaign, by delivering drool-worthy and achievable coeliac-friendly recipe content.
The brief
It’s no secret that gluten-free foods get a bad wrap, with commonly preconceived ideas that they taste worse than the gluten alternative. Our challenge was to change this perception, by showcasing the many ways Gluten Free Weet-Bix can be used to create delicious meals.
The Influencers and Creators
Number of influencers
10 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Increase awareness and taste appeal of Weet-Bix gluten-free products through aspirational recipe content.
Consideration
Encourage purchase consideration and trial of the Weet-Bix Gluten-Free range.
The outcomes
496,519
Total engagements
3,922,254
Total impressions
2,204,863
Cumulative reach
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