Heinz Vegan Mayo Garlic Lovers
Seriously Good, drool-worthy content that inspired a hungry audience.
8 influencers, selected for their expertise created 30 pieces that reached 247,412 people and received 568 saves.
Discover how we boosted Heinz Vegan Aioli with influencers.
The brief
While many vegan products lack the flavour or texture loved in non-vegan products, Heinz’s new Seriously Good Vegan Garlic Lovers Aioli still packs a punch. We partnered with influencers to showcase its delicious flavor and versatility as a key recipe ingredient in vegan and vegetarian dishes, combating the perception of flavorless vegan options.
The Influencers and Creators
Number of influencers
8 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok, Instagram and YouTube.
Key campaign goals
Awareness
Garner mass awareness of the Heinz Seriously Good Vegan range, specifically their newly launched ‘Seriously Good Vegan Garlic Lovers Aioli’.
Educate
Educate consumers that the same thick, smooth and garlicky flavour can be found in the Seriously Good Vegan Garlic Lovers Aioli.
Trial
Encourage audiences to seek out and try the new Vegan Garlic Lovers Aioli, not just as a last addition, but a core recipe ingredient.
The outcomes
9,589
Total organic engagements
256,775
Total organic impressions
247,412
Total organic reach
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