Australian Open 2023
Narrative lead content appealed to more than just tennis fans.
14 creators generated 92 content pieces that brought culture back to the court. The vibrant video content generated overwhelming positive sentiment and over two thousand link clicks, indicating intent to attend the event.
Learn how we shifted perception of the Australian Open from being an iconic sporting event to an iconic cultural event.
The brief
Hypetap needed to reinforce the Australian Open as a more comprehensive cultural attraction, drawing individuals beyond just tennis enthusiasts. Bringing culture back to the court, and making it more than just a match, we set out to create interest by intersecting cultural interests.
The Influencers and Creators
Number of influencers
14 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok, Instagram, YouTube and blogs.
Key campaign goals
Awareness
Generate awareness of the 2023 Australian Open through engaging content that showcases the Australian Open experiences for families and foodies.
Consideration
Motivate new faces to attend the Australian Open and encourage ticket sales.
The outcomes
99,044
Total engagements
17,406,969
Total impressions
5,267,088
Cumulative reach
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