Best Coke Ever - Spotify Wrapped
Cranking up the volume with Coke Zero Sugar.
3 influencers generated 21 content pieces, resulting in 5,979,786 combined impressions and 394,538 engagements.
Discover how we used Spotify wrapped to engage Gen Z for Coke Zero Sugar.
The brief
Leveraging the excitement of the drop of Spotify Wrapped, Coke Zero Sugar wanted to celebrate everyone’s excellent taste in music with an on-ground experience. Charismatic music talent amplified the Coca-Cola x Spotify Wrapped partnership by driving audience engagement and promoting Coke Zero Sugar sampling at the activation events.
The Influencers and Creators
Number of influencers
3 influencers participated in the full campaign.
Number of channels
Content was posted on Instagram and TikTok.
Key campaign goals
Trial and purchase
Encourage Gen Z and Coca-Cola Original drinkers to try Coke Zero Sugar.
The outcomes
394,538
Total engagements
5,979,786
Total impressions
2,288,198
Cumulative reach
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