Burnt on Purpose' Winter Menu 2023
Scrumptious content had masses running to their local San Churro store.
10 influencers were selected for their ability to create drool-worthy content to coax the audience to try the limited-time flavour. Throughout the campaign, the 7 content pieces amassed a cumulative reach of over 5 million people and generated 147 thousand link clicks.
Learn how we instilled a sense of FOMO via behind-the-scenes’ and ASMR content.
The brief
We were challenged with creating hype around the Burnt on Purpose range while positioning San Churro as the ultimate year-round dessert destination.
The Influencers and Creators
Number of influencers
10 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Generate awareness for the new menu items.
Consideration
Entice existing and new San Churro customers to head in-store, and encourage them to indulge in a delicious brûléed custard treat.
The outcomes
163,541
Total engagements
1,606,982
Total impressions
737,679
Cumulative reach
Talk to us and see how we can deliver influencer marketing for your business.
Brief us on your next campaign or program
Whatever your goal, our team and network can make it happen.