Calypso Mango 2023
Launch Calypso Mango® season to the masses by putting summer on a plate.
10 foodie creators generated 51 content pieces that put Calypso® Mango at the centre of easy crowd-pleasing recipes to generate brand cut-through at POS
Learn how we proved that Calypso® Mango’s are the only ones worth buying.
The brief
Hypetap were tasked with driving distinct brand awareness and Differentiating Calypso® Mangoes apart from other varieties to encourage purchase.
The Influencers and Creators
Number of influencers
10 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Drive distinct awareness for Calypso® Mangoes unique properties.
Engagement
Maximise engagement by leveraging viral food trends and vibrant content, celebrating Calypso® Mangoes.
The outcomes
473,452
Total engagements
3,492,156
Total impressions
3,164,523
Cumulative reach
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