Claratyne Springtime Allergies
Cutting through a competitive segment with humour.
6 creators used short form video content to engage the viewers from the outset, generating an organic reach of over five thousand and 146 thousand saves. A brand lift study also measured the impact of influencer content, driving a recall lift of 8.38% in 8 weeks.
Learn how we aligned with recognisable, creative talent to show how Claratyne allows you to 'get back to the things you love' this spring.
The brief
We were challenged with transforming a relatively staid topic into an engaging one, with a creative strategy designed to position Claratyne at top of mind for allergy sufferers.
With the medicinal nature of the product, content had to abide by strict legal guidelines, avoiding influencer testimonials or showcasing product use whilst still generating creative and engaging branded content.
The Influencers and Creators
Number of influencers
6 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Drive reach and awareness for Claratyne, educating consumers about the key product benefits.
Consideration
Encourage consideration for Claratyne as the go-to allergy relief this season.
The outcomes
2,680,256
Total engagements
19,137,262
Total impressions
8,711,454
Cumulative reach
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