eBay Kitchenware
Creative freedom resulting in extraordinary results.
12 creators generated 475 content pieces to grow eBay's Home & Garden category and become the #1 kitchen destination in Australia.
Learn how we disrupted the category by aligning eBay’s extensive range of kitchenware products with cultural moments in food/cooking.
The brief
Challenged with eBay not being front of mind for kitchenware items, we engaged foodie influencers to create monthly content surrounding micro-trends and specific themes (e.g. kitchen organisation, holiday cooking).
The Influencers and Creators
Number of influencers
12 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Consideration
Drive consideration of eBay’s kitchenware range.
Relevance
Build relevance by integrating into food trends during cultural moments.
The outcomes
9,824,074
Total engagements
81,831,197
Total impressions
67,201,111
Cumulative reach
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