Jam Shed Wines
Sharing the love for Jam Shed wines and their Shoreditch sampling event.
Four top influencers renowned for their ability to create viral content were hand-picked for this campaign. Their combined efforts resulted in 35 pieces of engaging content, reaching over 3.2 million people and driving 3,048 link clicks.
Discover the influencer marketing strategies we used to drive foot traffic to the event.
The brief
Jam Shed challenged us to drive attendance at their Shoreditch mural and sampling event, positioning them as a disruptive wine brand while adhering to alcohol advertising guidelines. Our solution: leverage trendsetting talent to embody Jam Shed’s unique personality and taste profile through pre- and post-event content.
The content also inspired trial, with quirky serves like “Jamgria” and FOMO-inducing content.
The Influencers and Creators
Number of influencers
Four influencers participated in the full campaign.
Number of channels
Content was posted on Instagram.
Key campaign goals
Awareness
Enhance awareness of Jam Shed wines.
Drive attendance
Encourage the audience to attend Jam Shed’s mural and sampling event in Shoreditch.
Trial
Encourage trial of Jam Shed wines.
The outcomes
688,386
Total engagements
9,434,181
Total impressions
3,242,247
Cumulative reach
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