Lee Kum Kee Chiu Chow Chilli Oil Netherland and Germany
Two region campaign, unleashing fire through creators content.
23 foodie creators unleashed their culinary creativity, generating 67 pieces of content showcasing Lee Kum Kee's Chiu Chow Chilli Oil as the secret weapon for transforming everyday meals.
Learn how encouraged the audience to tantalise their taste buds with Lee Kum Kee’s Chiu Chow Chilli Oil.
The brief
Lee Kum Kee challenged us to increase awareness and trial of their Chiu Chow Chilli Oil. Tasking talent created enticing cultural recipes and showcased the purchase journey in their local supermarket to showcase how easy it is to integrate the product in their everyday meals.
Sentiment analysis and data science compared performance, providing a holistic view on awareness and trial across regions.
The Influencers and Creators
Number of influencers
23 influencers participated in the full campaign across Germany and the Netherlands.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Generate awareness of the Lee Kum Kee brand.
Trial
Encourage trial of the Lee Kum Kee Chiu Chilli Oil.
Drive
Entries to the Chiu Chow Chilli Oil competition in The Netherlands.
The outcomes
1,848,096
Total engagements
17,635,360
Total impressions
5,964,463
Cumulative reach
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