MY23 ATTO Run Out
Affordable luxury in action.
The campaign's success stemmed from six influencers who crafted six highly engaging posts, leading to an impressive reach of 876,656 and 31,206 link clicks.
Discover how our influencer campaign created buzz for the BYD ATTO 3.
The brief
MY23 ATTO wanted to encourage test drives, but were dealing with the roadblock of electric vehicle scepticism. We created engaging, narrative-style virtual test drive content featuring credible influencers, highlighting the car’s unique features and luxury, while proactively managing potential customer concerns. To mitigate the risk of any negative sentiment, we ran brand safety checks on talent, conducted community management and provided FAQ sheets to influencers for commonly asked questions.
The Influencers and Creators
Number of influencers
6 influencers participated in the full campaign.
Number of channels
Content was posted on TikTok and Instagram.
Key campaign goals
Awareness
Drive urgency and awareness of the BYD ATTO 3 run out.
Trial and purchase
Encourage consumers to test drive and purchase the ATTO 3.
Perception
Manage any electric vehicle scepticism and potential negative sentiment around general customer service and Chinese ownership.
The outcomes
320,513
Total engagements
1,749,463
Total impressions
876,656
Cumulative reach
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