Clinical Protection
Hypetap partnered with Rexona to generate brand awareness and drive consideration of their Clinical Protection range, their strongest and most advanced product.
14 recognisable influencers in the health and fitness influencer space were selected for their audience and content compatibility to reinforce Rexona Clinical Protection's key messaging. Through this campaign, 72 pieces of content were created with a cumulative reach of 2,001,563 people.
Learn how we generated awareness around Rexona's Clinical Protection key messaging
The brief
Having to deal with excess sweat when you are trying to lead an active lifestyle is the last thing you want. Rexona stepped up to the plate with deodorants that are 3x stronger than a basic antiperspirant deodorant. We were challenged to match Clinical Protection with a group of influencers who could speak naturally about how Rexona was their go-to choice.
The influencers and creators
Total involved
14 influencers participated
Primary channel
Key campaign goals:
Awareness
To promote key message of the campaign, Rexona Clinical Protection is 3x stronger than a basic antiperspirant deodorant.
Consideration
To drive consideration of Rexona Clinical through brand recall.
The outcomes
2,495,874
Total impressions
2,001,563
Cumulative reach
18,766
Total engagements
9,286
Click-throughs
Talk to us and see how we can deliver influencer marketing for your business.
Brief us on your next campaign or program
Whatever your goal, our team and network can make it happen.