#KeepMoving
Hypetap and Rexona partnered together to create awareness of a number of workout tips provided by the Today show, while promoting the Rexona brand in a fitness environment.
Seven light-hearted, fun and relatable influencers were selected to motivate Australian's to #KeepMoving. Through this campaign, 71 pieces of content were created with a cumulative reach of 1,583,086.
Learn how generated mass awareness for Rexona's brand initiatives whilst driving competition entries
The brief
Isolation and lock-down can be tough and routine destroying. Rexona noticed this and challenged us to pair them with a group of influencers who could motivate their audience to #KeepMoving in new and exciting ways by sharing exercise tips, whilst promoting Rexona in a fitness environment.
The influencers and creators
Total involved
Seven influencers participated
Primary channel
Content was posted to Instagram
Key campaign goals:
Awareness
To generate mass awareness for the Rexona brand initiatives, we worked with influencers who lived active lifestyles to share workout tips and encourage their audience to #KeepMoving.
Engagement
To promote the Rexona brand in a fitness environment, #KeepMoving competition entries were encouraged through swipe-up links in Instagram stories.
The outcomes
1,901,483
Total impressions
1,583,086
Cumulative reach
20,874
Total engagements
26,514
Click-throughs
Talk to us and see how we can deliver influencer marketing for your business.
Brief us on your next campaign or program
Whatever your goal, our team and network can make it happen.