The Lottery Corporation ISI Christmas 2023
Inspiring audiences to get on top of their Christmas list and spread joy with Instant Scratch-its tickets.
6 creators generated 24 content pieces to tap into sentimental moments to position Instant Scratch-Its tickets as a fun and easy gift for everyone.
Learn how we generated buzz around Instant Scratch-Its for Christmas Secret Santa gifting.
The brief
Hypetap were tasked with positioning the Instant Scratch-Its Christmas ticket as the perfect addition to any Secret Santa gift, driving purchase consideration.
The Influencers and Creators
Number of influencers
6 influencers participated in the full campaign.
Number of channels
Content was posted on Instagram.
Key campaign goals
Awareness
Drive awareness of Instant Scratch-Its tickets as a fun Secret Santa gift idea for Christmas.
Consideration
Generate purchase consideration and sales of the Instant Scratch-Its tickets Christmas range.
The outcomes
1,623
Total engagements
358,261
Total impressions
349,979
Cumulative reach
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