Tokyo Travel
Turning Tokyo must-dos into memories.
1 strategically chosen influencer delivered 6 content pieces as well as an additional 39 story frames. The campaign achieved over 108k organic impressions and 1.1k saves.
Discover how our influencer campaign for Tripadvisor positioned Tokyo Prefecture as a must-visit destination to the Saudi Arabian target market.
The brief
This campaign aimed to boost Tokyo Prefecture’s tourism appeal within the Saudi Arabian market. We created an itinerary full of exciting and culturally appropriate activities, showcasing Tokyo Prefecture’s unique blend of historical sites and modern technology, alongside its diverse culinary scene. To mitigate the risk of any negative sentiment, we conducted thorough brand safety checks on talent and prioritized cultural sensitivities, including securing filming permissions.
The Influencers and Creators
Number of influencers
1 influencers participated in the full campaign.
Number of channels
Content was posted on Instagram.
Key campaign goals
Awareness
Generate awareness and interest in visiting Tokyo Prefecture amongst new audiences in Saudi Arabia.
Perception
Highlight all that Tokyo Prefecture has to offer as an attractive tourism destination, from historical sites and modern technology to the diverse culinary scene.
Consideration
Encourage consideration of and travel to Tokyo Prefecture, positioning it as a must-visit destination.
The outcomes
4,144
Total engagements
3,780,739
Total impressions
1,896,423
Cumulative reach
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