ZENB Content Campaign
Inspiring recipe content to drive conversions.
Three creators generated 24 UGC pieces to tap into highlighted a broad range of usage occasions, showing how ZENB is packed with nutrition.
Learn how we leveraged talent to generate a suite of content to repurpose across amplification via influencer whitelisting.
The brief
ZENB tasked us with increasing product awareness and driving online sales. We engaged talent to create a suite of user-generated content showcasing diverse usage occasions for ZENB’s protein-packed, gluten-free meals. Using the brands’ pixel, we tested influencer marketing as a performance channel to drive website conversions, leveraging their trusted voices via whitelisting.
Creators
Number of creators
Three creators participated in the full campaign.
Number of channels
Content was posted on TikTok, Instagram and Facebook.
Key campaign goals:
Awareness
Increase awareness of ZENB products, encouraging the audience to trial the product.
Conversion
Drive sales for ZENB directly on their website.
The outcomes
201,525
Total engagements
1,589,649
Total impressions
786,203
Cumulative reach
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